Term · metrics
Telegram Ads Pricing
Cross-cabinet pricing models on Telegram Ads. The EUR cabinet uses a CPM auction with a 0.1 TON ≈ $0.36 floor per 1,000 impressions and a €2 campaign minimum; the standard sponsored CPM is ≈€1, with a typical €0.5–3 range by niche × geo (web3/crypto = top, MENA news = floor). TON Ads is billed in TON and runs higher for crypto-channel inventory — about $5–15 CPM, ~$2 for broader audiences. Stars Promotions billing is per-Star (~$0.013 each, floats with TON), used for mini-app installs and Stars-denominated gift drops. Detailed percentile distributions and live benchmarks are published at tgmetrics.net; per-creative spend estimates at tgadsspy.com/advertisers.
Related terms
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and most TON-paid channe
- EUR Ads CabinetThe EUR-denominated official Telegram Ads cabinet at ads.telegram.org. The classic and original of the three official cabinets: ad
- TON Ads (channel placement)A category of Telegram advertising where an advertiser pays the channel owner directly — typically in TON cryptocurrency — to publ
- Stars PromotionsThe third official Telegram Ads cabinet, billed in Telegram Stars (XTR — Telegram's native digital currency). Stars Promotions cov
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
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Cite this entry
Telegram Ads Spy (2026). "Telegram Ads Pricing" in Telegram Ads glossary. https://tgadsspy.com/info/telegram-ads-pricing
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.