Term · technical
Channel Avatar
The profile image of a Telegram channel. Advertisers can opt to show the channel avatar next to a sponsored message — the so-called "Show channel picture" format — which visually positions the ad as coming from the target channel itself, increasing trust and click-through.
Related terms
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- Media Type (photo / video / gif)The attachment format in an ad creative. On the Telegram Ads Platform, sponsored messages can carry a photo (banner), short video,
- Engagement Rate (ER)The share of a channel’s audience that interacts with a post — typically views divided by subscriber count. Channels with high ER
Cite this entry
Telegram Ads Spy (2026). "Channel Avatar" in Telegram Ads glossary. https://tgadsspy.com/info/channel-avatar
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